Indeed, it is good to dream big. The process of realising the dream could be tedious. However, it will be a tragedy not to try. We have dreamt of having a print edition of The Luxury Reporter Magazine. So, after doing 22 digital editions widely accepted and read globally since December 2015, we are happy to present to you the maiden print edition of TLR in print. For us, this is a major milestone. Despite the challenges, we are happy the first quarterly print edition of TLR is out.”
These are the words of Funke Osae-Brown, publisher of The Luxury Reporter, a magazine that focuses on luxury brands and products.
Osae-Brown, who has been hailed by many as a resourceful and creative journalist, cannot hide her excitement as she continues to present the magazine in strategic places.
According to her, the print edition is a celebration of Nigerian craftsmanship and emerging new lifestyle brands in the country. She is proud to declare that it heralds a rebirth of fine craftsmanship.
“Part of our vision is to discover indigenous luxury brands,” she explained. “We are glad about the efforts of a few brands we have encountered. We are inaugurating this maiden print edition with a few of them and a fashion buyer on our cover. The Nigerian luxury industry may not be fully developed yet in terms of its global acceptability, one cannot ignore the efforts of some brands but attaining perfection in the production of premium products that are truly and proudly Nigerian. And so, this edition is dedicated to celebrating such craftsmanship.”
She added that, in putting the maiden edition of the TLR together, her team did not ignore the fact that Nigerians were still largely consumers of European and American luxury.
She said, “So, readers will find content on foreign luxury goods, like automobiles, yachts, hotels, wines, perfumery, luxury stores, among others. There is also an attempt to give an overview of the Nigeria luxury industry; how the market has evolved over the years and what can be done to fully develop it in the coming years. It is a 100-page package you cannot help but read.”
One of the stakeholders that Osae-Brown has taken her glad tiding to is the Lagos Commissioner for Tourism, Arts and Culture, Mr. Steve Ayorinde, who commended the initiative as bringing searchlight on country’s emerging luxury brands.
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